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Prince Owusu Nyarko, Regional Senior Manager, South West of MTN has noted that the Company’s blood donation Initiative dubbed, ‘Save A Life’ campaign has so far yielded very positive results.
Since its inception in 2011, the MTN Save a Life Campaign, organised in partnership with various institutions has been making some inroads to help improve the health sector.
Addressing the media, Mr Nyarko disclosed that this year, MTN has set itself a target of 7,000 units of blood, adding, “We have witnessed remarkable achievements, with over 26,000 pints of blood collected to date.”
According to him, these efforts have also earned MTN recognition as one of the highest corporate blood donors, adding a testament to the power of collective action in making a difference.
This year’s exercise in the western region was organized at three centers including Takoradi Technical Institute, Fijai Senior High School, and St. Mary’s Boys’ Senior High School in Takoradi.
The ‘Save a Life’ campaign, organized on February 14 every year mobilizes the public to voluntarily donate blood to support the Blood Bank of EffiaNkwanta Regional Hospital in Sekondi and several district health facilities in the region.
The campaign took a two-year break due to the COVID-19 pandemic on its return the MTN’s campaign yielded positive results with 6440 units, which is the highest so far since its inception”.
Over the years, the MTN Ghana Foundation has been committed to supporting the development of sustainable social interventions across the country.
At the core of this has been the focus on improving health standards and access to quality healthcare nationwide.
Initiatives like the Save a Life Campaign reinforce the company’s ongoing commitment to enhancing healthcare delivery in Ghana and show that MTN is a brand that truly cares.
Mary Avormey, Donor Care Unit of EffiaNkwanta Hospital Blood Bank applauded MTN for the initiative.
She was hopeful that the annual campaign would be able to address critical gaps in the blood supply.
” It will also promote voluntary blood donation thereby contributing to saving several lives and reducing maternal mortality rates across the region”.
She, therefore, appealed to other organizations to emulate what MTN is doing by encouraging more Ghanaians to undertake voluntary blood donations and help save lives since the main referral health facility in the region would need more blood for its blood bank.
By : G. Acquaye
